This originally appeared on The Lab NYC Website

Guy Kawasaki is not only a NY Times Bestselling Author, and one of the most sought after speakers in the tech, motivational, and social media world, but also one of the most iconic marketing minds of our generation.  As Apple’s Chief Evangelist in the 80’s, and the person to help first bring the tech giant’s Macintosh to prominence, Guy has written 12 books, including the legendary “The Art Of The Start”, “What The Plus!”, and his newest “APE”.  Currently, he is a founding partner at Garage and co-founder of Alltop as well as a husband, father, author, speaker, and hockey addict.

Here “The King Of Kamelot” welcomes the legendary Guy Kawasaki to #InTheLab for a chat about his newest book “APE”, his thoughts on the current social media landscape, what it was like working at Apple with Steve Jobs in the 80’s, how to self publish your own book, and so much more.