This post originally appeared on The Lab NYC Website

As the creator of the “Rich Dad, Poor Dad” empire, and the author of the #1 selling personal finance book of all time, Robert Kiyosaki understands what it takes to be a successful entrepreneur and brand builder. He has become one of the world’s most popular and revered authorities on these subjects, and now with his new book “Why “A” Students Work for “C” Students and Why “B” Students Work for the Government: Rich Dad’s Guide to Financial Education for Parents”, he shares with his millions of followers and new readers around the world:

“Kiyosaki expands on his belief that the school system was created to churn out ‘Es’ / Employees… those “A Students” who read well, memorize well and test well… and not the creative thinkers, visionaries and dreamers –entrepreneurs-in-the-making… those “C Students who grow up to be the innovators and creators of new ideas, businesses, applications and products.

The book urges parents not to be obsessed with their kids’ “letter grades” (“good grades” might only mean they or the student themselves were successful in jamming a square peg into a round hole…) and focus, instead, on concepts, ideas, and helping their child find their true genius, their special gift. The path they can pursue with a love and true passion.

Robert showcases success stories of “C Students” who grew up to be phenomenal successes – and HIRED those “A Students”(attorneys, accountants, and other school-smart specialists) to work in their businesses… while the more average students, “B Students,” often find themselves in government-type jobs…

Not surprisingly, Kiyosaki will coin his own definitions of what “A,” “B,” and “C” stand for as he gives parents and their children bits of wisdom as well as insights and tools for navigating an ever-changing world… an Information Age world where the ability to change and adapt, understand relationships, and anticipate the future will shape their lives.”

Here “The King Of Kamelot” welcomes the remarkable financial and literary icon Robert Kiyosaki to #InTheLab via Spreecast Video Platform for the very first interview to talk about his newest book “Why “A” Students Work for “C” Students and Why “B” Students Work for the Government”, the remarkable “Rich Dad, Poor Dad” brand that he has built, his thoughts on financially educating America’s youth, how parents can better educate their children to be ready for the real world, and soo much more!  Kiyosaki is one of the the pioneers of Personal Finance education, so this was just AWESOME.