How does a “Non-Celebrity” get 800k followers on Twitter?!?!  Well, Social Media expert and Marketer Turned Humorist Brandon Mendelson can tell you!  He can also tell you, as he will in his newest book, ” Social Media Is BullS%$T” why it is a doggy dog world in the viral media world with people everywhere trying to scam you…Well who is Brandon Mendelson you ask?  I’ll let him tell you in his own awesome words (I think Brandon is an absolute genius by the way and can not wait to get my hands on this book which I have linked here for convenience)!

“B.J. Mendelson is a former marketer turned humorist. He has contributed to The Huffington Post, CNN, MTV’s O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, and other national outlets.

In the Fall of 2001, he started a business at the age of eighteen, operating it out of his dorm room at Alfred State College. The business was called, “Earth’s Temporary Solution” and was a live entertainment business that booked concerts across New York.

In February of 2003, B.J.’s “Universal Break-up Card” was featured on BoingBoing, Fark, GorillaMask, College Humor, and many other websites. This would be the first of a long string of humor columns for B.J. to go viral.

In 2006, after a few years of getting emails asking how to make stuff “go viral”, B.J. took on clients in order to pay for his growing student loan debt. He then proceeded to make every mistake you can think of when it comes to marketing.

B.J. was also previously a new media director for a television show that aired in forty million homes through ABC affiliates across America, a syndicated college survival columnist with CBS College Sports, and has been quoted and featured in Newsweek, The New York Times, The Los Angeles Times, Psychology Today, Smart Money Magazine, and other national outlets.

His first book, Social Media Is Bullshit will be published by St. Martin’s Press on September 4th, 2012″

Here “The King Of Kamelot” sits down with the brilliant Brandon Mendelson to talk about his unique rise through the social media world, the lessons he has to share with the public about the pitfalls and social media scams out there, how he was able to acquire 800k followers on Twitter, what to look for in building a social media brand, and sooo much more!!  Make sure to be on the look out for his book in September because there is a great deal of buzz behind it, and having gotten to know Brandon, I think that this will be the first of many bestsellers for the brilliant young man!