This post originally appears on The Lab NYC

Rory Freedman started a revolution with her “Skinny Bitch” franchise, achieving #1 NY Times Bestseller status, and helping ignite the Vegan trend that has become so popular around the country. With her newest bestseller “Beg: A Radical New Way Of Regarding Animals”, she is trying to create the same type of awareness around animal cruelty.

From Rory Freedman’s website:

“So many of us call ourselves animal lovers and worship our dogs and cats—but we could be using that love as a force for helping all animals. Beg is a battle cry on their behalf, as well as an inspirational, empowering guide to what we can do to help them. With the same no-nonsense tone that made Skinny Bitch a multi-million copy success, Beg galvanizes us to change our choices and actions, and to love animals in a radical new way.”

Here “The King Of Kamelot” sits down #InTheLab with #1 NY Times Bestselling Author Rory Freedman of “Skinny Bitch” to talk about her incredible new book “Beg”, building the “Skinny Bitch” franchise, what ignited her passion around helping animals, the incredible success she achieved with “Skinny Bitch”, and so much more!