As the star of cable’s #1 non-fiction show, Uncle Si Robertson has become a household name. The hit show has shattered all cable viewer records and continues to get bigger each episode, each season. Si has worked and hunted for Duck Commander since retiring from the United States Army in 1993. Si spends his time making all of the reeds for the Duck Commander calls and working with his brother Phil to prepare for the next duck season. His new book “Si-Cology is a story of his life, thoughts, and much more:

“As you read this book, there are a few things you have to understand: 95 percent of my stories are truthful. Every member of the Robertson family has the God- given gift of storytelling. Hey, when you’ve sat in a duck blind for more than half of your life, you have to figure out some way to pass the time! It’s better than looking at Willie and Jase for six hours! Many of the stories I like to tell happened when I was a young boy or when I was in Vietnam. At my age, a few of the details are cloudy, but I’ll recollect the coming stories as best I can. Hey, just remember it isn’t a lie if you think it’s true! It’s up to you, the reader, to figure out what’s truth and what’s fiction. Best of luck with that, Jack! May the force be with you.

Hey, another thing you have to know: my stories are kind of like my vocabulary. You might have noticed I like to say “hey” quite a bit. “Hey” can mean anything. It can mean “yes,” it can mean “maybe,” and it can mean “no.” Hey, it could mean “next week.” The bottom line is, you have to understand “hey” to understand me.

And if you know anything about Silas Merritt Robertson, you know I’m a hard rascal to figure out.”

Here “The Lab NYC’s” Arthur Kade sits down #InTheLab with Uncle Si Robertson to talk about his new book, the success of the mega hit “Duck Dynasty”, his thoughts on fame, and much more!