This post originally appears on The Lab NYC website

To millions of people worldwide, Reed Alexander was everyone’s favorite villain playing “Nevel Papperman” on Nickelodeon’s mega hit “iCarly”, but off camera, Reed is a culinary phenomenon who has built an incredible brand centered on healthy eating and living called “KewlBites”, and has become one of Michelle Obama’s most important advocates for “Let’s Move!”. Just this past weekend, Reed was nominated for the Kid’s Choice Award for “Best Villain”, unfortunately losing to Simon Cowell, but with a cookbook due out in September, his advocacy work with “KewlBites” and “Let’s Move!”, and more TV projects happening (including working with NBC’s “Today Show”), Reed continues to be one of television’s hottest young names.

Here “The King Of Kamelot” chats #InTheLab with the remarkable Reed Alexander via Spreecast to talk about his incredible “KewlBites” brand, working on one of TV’s most iconic children’s shows “iCarly”, his passion for helping people of all ages with healthier eating and living, meeting and working hand in hand with President and Michelle Obama, his cookbook due out in September, how eating healthier has changed his own ability to live with more energy and so much more! Reed is a role model for children everywhere to not only be a star on camera, but also in the work you do off of it.

Here are some of Reed Alexander’s recent National TV Appearances on NBC’s Today Show and HuffPost LIVE:

Visit NBCNews.com for breaking news, world news, and news about the economy

Here is Reed on the Orange Carpet at this weekend’s “Kids Choice Awards”: